Effective Ways to Recruit and Retain African American Students

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This book contains some of the most innovative recruitment and retention strategies you’ll find anywhere. It tells where to find prospective black students, offers tips on how to increase their admission rates and provides strategies campuses can immediately use to improve their retention rates. Effective Ways to Recruit and Retain African American Students explains why black student graduation must become an institutional priority.

You’ll discover important information about the factors that discourage black students from completing a college degree.

Successful techniques are provided to combat these factors in order to help schools create a supportive and welcoming environment for black students.

You’ll also find:

• A retention model your campus can use as a guide.
• Ten free or inexpensive retention strategies you can implement immediately.
• Many examples of successful programs from around the country.
• Financial Aid resources you can share with prospective students.

Other key findings:

• An institution’s special recruitment efforts to attract black students, do lead to increased black student admissions.
• Strategies that include outreach efforts, strong support services, and sensitive faculty have a positive effect on student retention.
• Financial aid is apparently the most significant factor when recruiting black students.
• Programs addressing social factors, student anxieties and frustrations, and environmental issues have a positive impact on black student retention rates.
• Social interaction with faculty has a positive impact on black student retention.
• …and much more!

“This book is filled with creative programming ideas that will help your campus focus its efforts”